Since my earliest days as a designer, Photoshop has always been my favourite software. Its transformative effects and boundless creative potential always sparked my imagination. Now, with the advent of Adobe Firefly’s cutting-edge AI technology, it feels like rediscovering the joy of creativity all over again.

With the rise of generative AI, especially Adobe’s innovative generative fill, my experimentation has reached new heights. Today, with the latest advancements in generative AI, powered by Adobe Firefly’s Image 3 Model, the introduction of the Structure Reference feature marks a significant milestone in logo variation design. This tool offers precise control over composition by utilising existing images as reference points, promising to redefine logo design.

I believe it’s only a matter of time before brands start harnessing this cutting-edge technology to revolutionise their communication channels. With unparalleled creative freedom, they’ll be able to craft eye-catching content that grabs your attention and tells their story like never before, all at a fraction of the time.

Imagine brands creating numerous logo variations tailored specifically for different channels, making it easier than ever to capture your attention. This technology will enable companies to experiment with and deploy dynamic, customised visuals that resonate with diverse audiences across various platforms. Get ready for a fun and exciting new era of brand communication, where each interaction feels fresh, engaging, and perfectly in tune with your interests!