Agency & Client
QL Graphics | Kudos Studio
Rajon Music Group | Sony BMG

Creative Direction
Art Direction

Packaging Design
Point of Sale Design
Signage Design

Pepsi pop music 

Pepsi Music CD Compilations. The Pepsi’s Chart Hits & More Music compilation album series was one of the top-selling compilation brands in Australia. Mixing current hits with the “biggest hits” or “best” of the past year. The compilation albums were released with double-discs and consisted of artists signed to Rajon Music Group and Sony BMG, and featured on the Pepsi Live TV show, which aired weekly on Channel 10.

The challenge here was to create a unique and engaging packaging design for each yearly release of the Pepsi Music CD Compilations. With so much competition in the category, the designs needed to be fresh, bright, and vibrant. The beautifully packaged designs consisted of slipcases that featured special inks, foils and varnishes to help achieve the cut-through in the market.

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 © 2024,  Allan Chan