Creative Direction
Art Direction
Prompt Engineering

AI Image
AI Animation
AI Music

Polar Vodka product photography.

I’m captivated by the future of product photography. I believe that integrating Generative AI with high-end retouching will streamline the process, making shooting in challenging locations or constructing elaborate sets a thing of the past.


For this project, I began by generating high-fidelity images showcasing the Polar vodka bottle and a polar bear amidst the breathtaking frozen Antarctic landscape. Then utilising image-to-video technology to transform these stills into compelling animations.

While these animations have not yet reached the polished level required for actual commercial use, they represent a significant advancement, offering a glimpse into the future of how product photography and advertising will be created.

Polar Gin, generative AI brand
Polar Gin, generative AI brand
Polar Gin, generative AI brand

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 © 2024,  Allan Chan