Agency & Client
Chanine Developments

Creative Direction
Art Direction
Photography Art Direction

Brand Strategy
Brand Identity
Brand Name & Tagline
Brochure Design
Display Suite Design
Signage Design
Environmental Graphics

Life’s good
at the top!

Located at the highest point in Ryde, Sky Gardens is a collection of four meticulously designed buildings. My concept for the name and brand was derived from its positioning and the multiple communal rooftop sanctuaries. Lush green spaces opening up to commanding district harbour and city views.

The aspirational name and brand features bright watermark textures, which is fresh, aesthetically pleasing representing where the gardens and harbour outlook merge. The butterfly representing new life, and transformation of the Ryde area and features on all collateral and was used as a feature element.

My art direction and photography that I took for the project was to compliment the brand by highlighting the blue and green colours in the area. The refreshing cohesive set of imagery offset by bright white spaces, created a vibrant suite of collateral, and inviting sales gallery experience.

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 © 2024,  Allan Chan