Bacardi Breezer is an alcoholic fruit-flavoured drink made by Bacardi that comes in a variety of fruit flavours. The colourful pre-mixed cocktails with Bacardi rum, sparkling water, and added sugar. Bacardi’s sweet and syrupy fruity cocktail flavours conquered the hearts of young drinkers.

For the launch of the new, Pink Grapefruit flavoured Bacardi Breezer. The campaign creative revolved around urban and edgy graphics which would appeal to young adults. Involved key visual design, printed collateral, fridge decals and point of sale creative.

In conjunction with the new flavour launch. The graffiti bat key visual was used in other elements such as bar runners and posters to promote Bacardi Superior and Bacardi & Cola.