Tokyo 13 Warriors.

The premiere team in the Japanese Rugby League, the league and club approached me to design their brand, uniform and apparel.

Taking inspiration from history and Japanese samurai warriors, the concept was to reference powerful samurai movements of slashes and angular movements for the design of the jersey and logo.

The dynamic use of lines and colour created a bold, iconic brand symbolising strength and power for players and fans to aspire to.

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“The team absolutely love Allan’s logo and jersey design. It is an honour to wear and keeps us motivated to represent the Tokyo 13 Warriors”.

Fumio Mino
Tokyo 13 Warriors

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Agency & Client
Allan Chan
Japan Rugby League |
Spartans

Role
Creative Direction
Art Direction
Design
Illustration

Scope
Brand Identity
Sports Apparel Design

Spartans.

The newly formed team, with the name Spartans, represented courage, strength. I wanted the logo to be powerful, recognisable and symbolise the warrior within.