Agency & Client

Creative Direction
Art Direction
Photography Art Direction

Brand Strategy
Brand Identity
Brand Tagline
Brand Guidelines
Stationery Design
Website Design

A new era in project

Property industry heavyweights team up to launch a new dynamic project marketing agency. Laver Residential Projects is a collaboration between two of Australia’s most successful project marketing experts, forming a team of widely experienced, accomplished professionals at the forefront of the industry.

With an ambitious plans to be the premiere end to end specialised project marketing agency, Laver needed a distinct, bold brand which makes a statement and reflects the company’s mission to offer a point of difference in a sea of competitors. To showcase their expertise and bespoke customised service to developers. 

My vision for the Laver Residential Projects brand was that it needed to be bold, strong, dynamic yet simple and uncluttered. The bright orange paired with the primary black background creates a striking balance.

Coupled with my art direction for the photography of black and white imagery, it exudes professionalism and sophistication, giving developers confidence to engage with the knowledgeable industry leaders.  

“We absolutely love the Laver brand, what Allan was able to achieve went beyond our expectations and fulfilled our brief perfectly.

Launching our new business in such a competitive field, it was imperative that our brand was powerful and maintained a point of difference.

What he was able to achieve especially with our website and user experience has added immense value to our business. We really appreciate his professionalism and expertise”.

James Lampropoulos
Director | Partner

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 © 2024,  Allan Chan