Property industry heavyweights team up to launch a new dynamic project marketing agency. Laver Residential Projects is a collaboration between two of Australia’s most successful project marketing experts, forming a team of widely experienced, accomplished professionals at the forefront of the industry.

With an ambitious plans to be the premiere end to end specialised project marketing agency, Laver needed a distinct, bold brand which makes a statement and reflects the company’s mission to offer a point of difference in a sea of competitors. To showcase their expertise and bespoke customised service to developers. 

My vision for the Laver Residential Projects brand was that it needed to be bold, strong, dynamic yet simple and uncluttered. The bright orange paired with the primary black background creates a striking balance.

Coupled with my art direction for the photography of black and white imagery, it exudes professionalism and sophistication, giving developers confidence to engage with the knowledgeable industry leaders.  

The forward thinking business expanded to create a property management arm of its growing business, and the challenge here was how to incorporate the new joint venture partner. Keeping the visual integrity of the exisiting identity, I retained the current brand whilst offsetting the new partner with a complimentary typography style.