Agency & Client
Photography Art Direction
A new era in project
Property industry heavyweights team up to launch a new dynamic project marketing agency. Laver Residential Projects is a collaboration between two of Australia’s most successful project marketing experts, forming a team of widely experienced, accomplished professionals at the forefront of the industry.
With an ambitious plans to be the premiere end to end specialised project marketing agency, Laver needed a distinct, bold brand which makes a statement and reflects the company’s mission to offer a point of difference in a sea of competitors. To showcase their expertise and bespoke customised service to developers.
My vision for the Laver Residential Projects brand was that it needed to be bold, strong, dynamic yet simple and uncluttered. The bright orange paired with the primary black background creates a striking balance.
Coupled with my art direction for the photography of black and white imagery, it exudes professionalism and sophistication, giving developers confidence to engage with the knowledgeable industry leaders.
“We absolutely love the Laver brand, what Allan was able to achieve went beyond our expectations and fulfilled our brief perfectly.
Launching our new business in such a competitive field, it was imperative that our brand was powerful and maintained a point of difference.
What he was able to achieve especially with our website and user experience has added immense value to our business. We really appreciate his professionalism and expertise”.
Director | Partner
The forward thinking business expanded to create a property management arm of its growing business, and the challenge here was how to incorporate the new joint venture partner. Keeping the visual integrity of the exisiting identity, I retained the current brand whilst offsetting the new partner with a complimentary typography style.
“Being a joint venture with Laver I was really interested to see how Allan would approach this.
Allan was so easy to deal with, the way he walked us through the whole brand process and his thinking made me feel comfortable that our brand was in safe hands.
I am thrilled to have my name associated to the end result. A unrivalled result and true reflection of our company’s values and the epitome of how HenneberryLaver operates in the competitive property management market”.
Head of Property Management