My concept for the campaign direction for the Samsung Galaxy Tab 3 was all around being tailor-made and designed for your lifestyle. My creative was to create a collection of multiple campaign visuals showcasing how different consumers across multi-generations and demographics would use the tablets, highlighting the multiple sizes.

I created multiple key visuals which put the consumer front of mind. Envisioning how they would see themselves using the tablet in different situations. Utilising a different demographic holding a silhouette of each available tablet in their day to day lives. With individual taglines of Designed for your life, Designed for you, Designed for me, Designed for us.

The flagship Samsung Sydney store on George Street, showcased the campaign via stunning lightbox displays and videos on the hero large-screen video wall, capturing the attention of vehicles and pedestrians in the popular thoroughfare.

The Samsung Galaxy Tab 3 campaign creative, showcased across the flagship Samsung stores in Sydney and Melbourne, and point of sale displays in retail outlets Australia wide, including JB-Hi-Fi, Bing Lee, and Harvey Norman. Cashback offers, digital online ads, social media and Fathers Day promotions were also created as part of the campaign rollout.