Kinder Surprise chocolates are great any time of year, and with the Halloween tradition growing ever more in popularity in Australia, it was time for Kinder to jump onboard for its retailers.

My concept for the visual was Centred around the quintessential Halloween pumpkin head. Lit up at night and filled with the Kinder Surprise goodies set in amongst a spooky nighttime setting. The customer experience in-store involved seeing posters, wobblers, pop displays and bunting.